
Cranleigh, United Kingdom, November 8, 2025. Profilm Advanced Materials Ltd. has been honoured with the Premium PPF Guardian Award from Lubrizol, the global leader in TPU innovation and manufacturer of ESTANE® TPU.
The award was presented by Mabel Wu of Lubrizol during a special ceremony at the SEMA Show 2025 in Las Vegas (NV) USA, recognizing Profilm’s exceptional commitment to product quality, innovation, and consistency in the manufacture of paint protection film (PPF).
The presentation was attended by Lubrizol’s executive leadership team and witnessed by Darrell Smith, Executive Director of the International Window Film Association (IWFA), along with industry partners and visitors to the Profilm stand.
“This award is a powerful acknowledgment of the standards we set for ourselves every day,” said George Li, Chairman and CEO of Profilm Advanced Materials Ltd. “Our goal has always been to deliver premium, high-performance PPF that installers can trust and customers can appreciate for its clarity and durability. Being recognized by Lubrizol, whose materials are the foundation of the world’s most advanced films, is an honour for our entire team.”
For more information on Profilm, visit www.profilmgrp.com or contact info@profilmgrp.com.
About Profilm Advanced Materials Ltd.
Profilm is a Shanghai manufacturer and innovator in advanced paint protection films. Its portfolio spans solar control, paint protection, and screen protection films, as well as cutting software designed for professional fitment centres. Recognized globally for quality, agility, and service excellence, Profilm is a manufacturer member of the IWFA and holds multiple ISO and environmental certifications.